The Next Promise
When you buy one of our products, we believe that means you’ve put your trust in us. We take that seriously. Here are the promises that we make to you in return:
Built to Spec
Other wire manufacturers use a variety of techniques to reduce costs. The three most common are:
- Using copper clad aluminum, which is aluminum with an outer coating of copper, instead of 100% copper for the conductor material (aluminum is less expensive—and less performant—than copper).
- Claiming that their conductors are thicker than they actually are. For example, selling a 16 gauge speaker cable that is actually only 17 gauge.
- Fraudulently claiming that their products have been performance verified and safety rated by Underwriter Laboratories (UL).
Promise #1: All of our wire is built to spec, using 100% copper, and is tested by UL for guaranteed safety and performance.
The Best Product
Because we build our products the right way, we will never be the low price leader. But we’re fine with that, because Next isn’t about the lowest prices. Instead, we started Next to answer the following question:
”What should I buy?”
Every single aspect of our products has been engineered and designed to make the answer to that question, “You should buy Next”. These are the products that we would buy for ourselves and that we would recommend to our family and friends. Put simply: they are the best product for the job.
Promise #2: Next will be the best product for you.
We’ve put a ton of effort and thought into building what we believe to be the best product, bar none. It’s for this reason that we proudly back our products with the best guarantee we can think of:
Promise #3: If you aren’t happy with one of our products, no matter what the reason, we’ll make sure you get 100% of your money back with no hassle.